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Lifestyle Accountability Coaching, powered by Send It
Stop negotiating with yourself.
You already know what to do. You just haven't done it.
Custom cards built around the person you said you'd be, bi-weekly check-ins, and one rule: report sent or not.
Founding rate: $797/month for the first 10.Founding members keep $797 for as long as they stay.Then $1,297/month.Month-to-month. Cancel anytime.
02The problem
The problem was never effort.
Most capable people aren't short on effort. They're spending it on things that were never going to work, and calling that discipline.
You know the move. You've known it for months. Knowing was never the problem. Deciding was.
Nobody stays stuck by accident. Staying stuck is a choice. Being confused is a choice. Grinding hard in the wrong direction is a choice.
03The three positions
You may be in one of these three positions:
A.
You're really drifting.
This is your wake-up call. Drift avoids decisions. Life has been happening to you.
Unconscious continuation. Momentum impersonating intention. Nothing is wrong, and nothing is chosen either. Time to choose.
B.
You're driven.
This is your diagnostic. You put in the work, but something is off and you can't name it. Okay, what the hell is going on, really?
Thirty days of cards will show you exactly where your effort is going and what it's buying you.
C.
You're already living by design.
This is your challenge. You don't need a wake-up call and you don't need a diagnosis.
You want the next level. That's fine. Okay, let's do it. Harder cards, higher stakes, someone keeping score.
The Send It Session builds you one deck. Coaching is me keeping score, every month.
04Meet the guide
I've been the person who knew what to do and didn't do it. I went from obesity, unemployment, and alcoholism to the life I have now.
The distance wasn't information. It was decisions, one at a time, kept.
First of all, I am strongly against the over-intellectualization of common sense that any kind of lifestyle coach, guru, or pretty much the majority of what you see on social media tells you.
Half the time, you know the right thing to do, but you may not want to do it because it might be hard.
Where the Hard or Wrong test came from.
I've gone from obesity, unemployment, and alcoholism to appearing on Good Morning America, speaking at major conferences, and consulting Fortune 500 companies, while still being able to coach my kids' sports teams and hit the gym 5 days a week.
I don't have any kind of system or process that I magically came up with while meditating in Tibet, and I don't have a fancy psychology degree or anything like that.
I just know that the majority of the time, the right thing is pretty much obvious. It might be hard, but we can just push through.
05The plan
Here's the plan.
- Tell me who you're becoming.
The future-self review covers all four pillars: physical, professional, personal, posterity.
I read every answer before I build a single card.
Then we spend 45 minutes on an onboarding call going through it together.
- Draw your card.
One custom card every day, built around that person. Minimum 30 a month. Some days a couple. The deck evolves monthly based on what you actually did.
- Report sent or not.
Every two weeks, 30 minutes. Card by card, no essays. That's the scoreboard.
That's the whole program. Simple on purpose.
06How it works
Custom cards. Bi-weekly check-ins. One rule: report sent or not.
- Future-self review to start, we begin with the person you say you want to be.
- Custom Send It cards built around your goals, minimum 30 per month, one new card every day.
- Bi-weekly scoreboard check-ins, 30 minutes, sent or not, that is the meeting.
- Visual scorecard tracking effort dividend vs comfort tax across all four pillars: physical, professional, personal, posterity.
Week 0
Week 0 is the future-self review: a form covering all four pillars. I read every answer before I build the first cards.
Your cards
First cards within 7 days of purchase.
Minimum 30 cards a month, one new card every day, some days a couple.
Cards are calibrated to what actually happened, and the deck changes monthly based on results.
Every two weeks
Every two weeks, a 30-minute check-in.
- Scoreboard (10 minutes, card by card, sent or not).
- Disputes (5 minutes).
- Score review (5 minutes).
- Next cards (10 minutes).
Between check-ins
Between check-ins, you message me on WhatsApp with sent or not. Disputes get raised and ruled there too.
The scorecard
The scorecard has a weekly score and an overall score per pillar. The client always knows where they stand.
If a card like "say the honest sentence you keep swallowing to the person who needs to hear it, today" scares you, this probably is not for you.
07Scoring
Each card gets one of three outcomes:
- Effort dividend: you did it.
- Comfort tax: you didn't do it because you didn't feel like it.
- Voided: a card that was wrong for a real reason (not hard, wrong). No comfort tax on a bad card.
You can dispute any card. I have the final say.
You won't do every card. Sometimes you won't do it because you don't feel like it. That's the comfort tax. What matters is that we track it.
08The actual cards
These are actual cards from the deck. Your custom coaching cards follow the same format, built around you.
Physical
NAME THE THIEF
Name what is costing you sleep. Remove it tonight, or say out loud that you choose it.
Done when: One thief gone tonight.
Personal
THE TRUE SENTENCE
Say the honest sentence you keep swallowing to the person who needs to hear it. Today.
Done when: Said it out loud.
Professional
RISK A NO
Pick a credible opportunity just past your comfort zone. Put yourself in consideration.
Done when: One submission made.
Not today: one redraw. The second card sticks.
It starts with the future-self review. A preview of the questions it asks:
- What is the boldest professional move you have been avoiding?
- If you could only change one thing in the next 30 days, what would it be?
10Proof
Sometimes you need outside guidance, whether it's for long-term planning or triaging a short-term decision that could alter your life's trajectory. Terry has become one of those coaches for me. He is a go-to resource whenever I need to make a tough decision or pivot, personally or professionally.
Every time I share updates, he responds with thoughtful, actionable feedback and encouragement.
I've recommended him to executives and C-level leaders who are navigating chosen or unchosen transitions, because he has a rare gift for helping people move forward with clarity and confidence.
- Keynote speaker and creator of the Hard or Wrong framework.
- Faculty at NYU and General Assembly.
- Formerly Meta and Adobe.
- Keynoted the Adobe Creator Summit.
- Sober since 2015.
- Spoken at Google, Amazon, Berkshire Hathaway, SXSW.
- Featured on Good Morning America, in Fast Company and Entrepreneur.
- Watch the documentary Rock Bottom Was the Beginning.
11FAQ
What happens after I buy?
- You get the welcome email, then the future-self review.
- Write your answers, or answer out loud and send a voice memo.
- Then book your onboarding call, 45 minutes, where we go through your review together and set up your first cards.
- First cards within 7 days of purchase. After that, check-ins every two weeks.
How many cards do I get?
Minimum 30 a month. One new card every day, some days a couple.
Cards are calibrated to what actually happened, and the deck changes monthly based on results.
What if a card is wrong for me?
A card that was wrong for a real reason (not hard, wrong) is voided. No comfort tax on a bad card.
You can dispute any card. I have the final say.
How long are the check-ins?
30 minutes, every two weeks.
- Scoreboard (10 minutes, card by card, sent or not).
- Disputes (5 minutes).
- Score review (5 minutes).
- Next cards (10 minutes).
Where do we talk day to day?
Between check-ins, message me on WhatsApp with sent or not. Disputes get raised and ruled there too.
How does the scoring work?
Every card resolves to effort dividend (you did it) or comfort tax (you didn't do it because you didn't feel like it). Tracked weekly and overall across the four pillars. The client always knows where they stand.
Can I cancel anytime?
Yes. It's month-to-month. Cancel anytime.
Email terry@terryrice.co and I'll cancel your subscription. Cancelling stops the next charge. Months already billed aren't refunded.
What happens after the first 10 join?
The price goes to $1,297/month.
Founding members keep $797 for as long as they stay.
Sorry I didn’t reply last night. I was already practicing good sleep hygiene. I set my phone to no social media after 7pm (and until noon), did my ShiftWave chair, and was off screens by 7:30pm.
Thank you for the push to send it!
12Lifestyle Accountability Coaching
Founding rate: $797/month for the first 10.
Founding members keep $797 for as long as they stay.
Then $1,297/month.
Custom cards. Bi-weekly check-ins. One rule: report sent or not.
Month-to-month. Cancel anytime.