Terry Rice on stage, thinking
Send It Session

Bring the decision you keep circling.

Thirty minutes with me. We talk about who you are becoming and what is in the way. After the call, I turn the transcript into your custom 30-day Send It deck: 30 daily moves built from your words, each one run through the Hard or Wrong test. You get the deck within 72 hours and work it for 30 days. We build it live, together, on the call.

$100. Founding rate for the first 100.

"Sometimes you need outside guidance, whether it's for long-term planning or triaging a short-term decision that could alter your life's trajectory. Terry has become one of those coaches for me. He is a go-to resource whenever I need to make a tough decision or pivot, personally or professionally. Every time I share updates, he responds with thoughtful, actionable feedback and encouragement. I've recommended him to executives and C-level leaders who are navigating chosen or unchosen transitions, because he has a rare gift for helping people move forward with clarity and confidence."

Jourdan Hathaway · SVP and Chief Marketing Officer, General Assembly

Everything else I do is free: the test at hardorwrong.com and The Real Work on Thursdays.

Get your time back

Bring the task that eats your week. We map it, build the workflow on the call, and you leave with something running rather than notes about it.

Build the business

The growth call you keep circling. Name the goal, settle hard or wrong with evidence, name the move before the call ends.

Roll it out at work

Your team has the tools and not the habits. We work out what to automate, what stays human, and how to get people to actually use it.


Advisory and fractional

Some teams do not need a talk. They need someone in the work.

Terry holds an operating role while he teaches. He is fractional head of growth at EveryExpert, a Kajabi product, working remotely, measured on one number. The AI workflows he teaches are the ones running his own week, which is why the examples are current rather than remembered.

A fractional engagement is not advice delivered from the outside. It is someone carrying a number alongside your team, building the systems that handle the work which does not require a person, and leaving those systems behind when the engagement ends.

Fractional growthInside the team, owning a number. Acquisition and retention systems that keep running after the engagement ends.
AI workflow implementationMap what your team actually does, decide which parts are hard and worth keeping and which are wrong and should be handed to a machine, then build it with them.
Standing advisoryA defined engagement with working sessions and direct access, for leaders who want a second read on the calls that matter. Limited spots each year.
Nothing proprietary travels in either direction. No workflows, systems, prompts, data or client information from one engagement enters another.
Start here

Tell Terry what is going on. Include the number you are trying to move if you have one.

Ready when you are

Run the test. Then go forward.

The three questions and the card are free. The keynote and the call are how I make a living.