Stages
Amazon. Google. EY. Berkshire Hathaway. SXSW.
Terry Rice · Keynote speaker
I help people decide, then take the actions that line up with the person they said they wanted to be.
Creator of the Hard or Wrong decision framework. I teach the test from stages, and the Send It deck is how you practice it every day.
Keynote speaker · Sober since May 15, 2015 · Crown Heights, Brooklyn
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Hard is not the enemy. Wrong is.Facts got free. Judgment didn't.Tired is a condition, not a verdict.Evidence settles it, not feeling.Say it out loud to one person.Hard is not the enemy. Wrong is.Facts got free. Judgment didn't.Tired is a condition, not a verdict.Evidence settles it, not feeling.Say it out loud to one person.
How it works
One card. One decision. Under a minute.
01
Draw
One card, drawn for you every day.
02
Decide
Send it today, or not today. No penalties, no streaks.
03
Act
Do the thing. Mark it done. That was a send.
// Drift / Drive / Design
The opposite of drifting isn't driving. It's designing.
Drift
Drift avoids decisions.
Life happening to you. Unconscious continuation. Momentum impersonating intention. Nothing is wrong, and nothing is chosen either.
Drive
Drive forces decisions.
Direction, with your identity tied to proving something. "I just need to work harder." Drive is what gets you out of Drift. It is a real step, not the villain.
Design
Design makes decisions.
Consciously choosing the life you are building, and adjusting as you go.
Discernment is the skill. The Send It deck is how you practice it.
The deck
Own the deck.
A card game that gets you taking the actions that line up with the person you said you wanted to be.
One card. One decision. Under a minute.
$7. Founding 100 pricing. Then it goes to $29.
Former Meta and Adobe. Fourteen years after he left, Adobe booked him back.
Terry keynoted Adobe's Creator VIP Community Summit in San Francisco. Ten minutes, one test, and homework the room had to do that night. He has designed AI training for teams at Google, Amazon, EY and Berkshire Hathaway, and is General Assembly faculty, over ten years, and NYU faculty.
Faculty
General Assembly faculty, over ten years. NYU faculty. Mentor at Amazon, Techstars and the NYU Entrepreneurial Institute.
Featured on
Good Morning America, SXSW, the Wall Street Journal, Fast Company, Forbes, Black Enterprise.
Before this
Business development at Meta and Adobe. Fired from Facebook for drinking. Sober since May 15, 2015.
Trusted by teams at
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Where the test gets run
A dozen small calls
between breakfast and bed.
The workout you skip. The email you don't send. The thing your kid is fighting you on.
The keynote
Ten minutes to a half day. Then the room runs it.
Terry doesn't just keynote. He gets the room to send it.
"People built actual tools on their phones. Not demos. Months later, people from that session are still talking about it."
Amy Nelson · Founder, The Riveter
The documentary · sixteen minutes
Rock bottom was the beginning.
I was fired from Facebook for drinking. Then my son died during birth. This is the story of what I did with that.
The full film. No email required. Just press play.
The Real Work · Thursdays
One decision a week. Told, then tested.
A small scene from my week, the test run on it, and the move. Family, business, the gym, the stuff I would rather not say out loud. Then two ways to use it in yours.
The Send It Session · $100
Your own 30-day deck, built live.
Thirty minutes with me. We build a personalized 30-day deck around the person you said you wanted to be, and you leave with it.
Who's writing this
Fired from Facebook for drinking. Sober since 2015. Still here.
Former Meta and Adobe. General Assembly faculty for over ten years, NYU faculty. Father of five in Crown Heights. I train five days a week, I coach flag football, and in 2026 Adobe flew me back to keynote its Creator VIP Community Summit, fourteen years after I left.
0days sober
and counting
and counting
RoomsAdobe, Google, Amazon, EY, Berkshire Hathaway
Featured onGood Morning America, SXSW, the Wall Street Journal, Fast Company, Forbes, Black Enterprise
FacultyGeneral Assembly, over ten years · NYU faculty
HomeBrooklyn
Run the test.
Then go forward.
The free deck is free. The full deck, the keynote, and the call are how I make a living.