Partner with
Terry Rice.
High performers. Entrepreneurs. Operators. People who build things, invest in themselves, and actually use the tools they adopt. They follow Terry because he is proof, not because he sells them on it.
Terry is the product. That is the whole pitch.
Last week Terry helped his son with math homework and had Cowork download logos for his website at the same time. He took a photo of the homework, vibe coded an app that gamifies his son completing it, and built in a tutorial that pulls from the teacher's instruction plan. His son now races to finish assignments. That used to require begging.
He vibe codes between sets at the gym instead of staring at the ceiling waiting to not want to do another set. He built a family command center that runs the schedule for five kids across sports, school, and activities in Brooklyn. There is a button in the app where his kids can grab chores. They scramble for them now. He used to beg for that too.
He was overweight. He was an alcoholic. He knows what it feels like to shop for clothes specifically to hide how you look. He knows what it feels like to not want to take your shirt off at the beach. He also knows what it feels like on the other side, and that is why he gets loud about fitness, about tools, about anything that actually helped him get there.
He is 47 years old, in the best shape of his life, five kids, running a business by design when he is not on the road for keynotes. The tools he recommends are the tools he uses to make that possible. When his audience sees him recommend something, they already know he is not performing. They have watched him use it in real time.
That trust is what your brand is buying into.
"Something about Terry man, I swear he knows how to attract the right energy at the right places."
What the audience is actually paying attention to.
Proof of Product
The story is real and ongoing. Former alcoholic. Lost his son. Was overweight for years. Now 47, sub-10% body fat, building with AI tools between gym sets while his kids fight over who gets to do chores. He is not selling a lifestyle. He is living one and showing his work.
Audience Trust
Built over a decade teaching at General Assembly, and at NYU, and speaking at Google, Amazon, EY, and Berkshire Hathaway. This audience did not show up overnight and they do not follow people they cannot verify.
AI-Native Reach
One of the few people in this space who can speak to AI adoption with credibility because he builds with it daily, for his business, for his family, for his kids' homework. His audience is actively looking for tools, not just content about tools.
Multi-Channel
Newsletter, LinkedIn, Instagram, YouTube, speaking stages, and corporate workshops. A partnership with Terry can reach the same person in five different contexts over 30 days.
You are not hiring a creator. You are hiring a spokesperson who actually lives this.
Follower counts are easy to find. What is harder to find is someone whose audience trusts them because they have watched them do the thing for years. Terry is 47, sober, training daily, father of five, building AI tools between gym sets, coaching his kids' flag football on Saturdays. The fitness brands, the tech tools, the productivity systems he recommends are the ones keeping his actual life running. His audience knows that because they have been watching for years.
Three ways to work together.
Sponsored Edition
The Real Work goes out weekly to 13,000 subscribers, a curated list of operators and builders. Sponsorships are written in Terry's voice. One sponsor per issue, always relevant to the audience.
Integrated Content
LinkedIn, Instagram, YouTube. Content that fits the feed. Terry creates based on how he actually uses the product. Long-form, short-form, and documentary-style formats available.
Multi-Touch Program
Newsletter plus social plus a sponsored lab, coordinated over 30 to 90 days. For brands that want real results, not just impressions.
Live from The Lighthouse.
February 2026 · The Lighthouse, Greenpoint, Brooklyn · Stan title sponsor
- Title sponsorship placement across all event materials
- Live branded activation in front of a curated creator audience
- Video testimonials captured on-site and delivered post-event
- Full content package delivered post-event
Interested in sponsoring a future event? Let's talk.
You won't have to explain if it was worth it.
Most creators hand you a content package and disappear. Terry spent years as a digital marketer at Facebook and Adobe before any of this. He knows how campaigns get measured. He knows what your boss is going to ask on Monday. Before the session he gets clear on your goals. After it he helps you document the results in a way that travels up the chain without you having to translate anything. You get the activation. You also get the receipts.
What Terry doesn't do.
- Products he hasn't used and can't honestly recommend
- Get-rich-quick or passive income adjacent offers
- Brands that conflict with his core message on identity, standards, or health
- One-off posts with no creative input, the content has to be his
- Deals that require him to perform a version of himself he doesn't recognize
If your product is built for people who actually build things, let's talk.
Custom packages only.
"We were able to leave the event with testimonials from Creators already using the product AND people who seemed genuinely excited to start. Terry is a man who cares about the value he can share with people, which is why we wanted to work with him in the first place, and will continue to work with him."