Innovation.
Every company says it wants innovation. Then the calendar fills, the process hardens, and the bold moves die in committee. Send It puts the move back in the room: one card, one decision, one action.
FOR TEAMS
Your team knows the next move. They just haven't made it.
Send It is a 60-minute working session. I build custom cards around your company's real decisions, then run your room through them. It's gamified cultural innovation: the challenges match the culture you want, and your team has to rise to meet them. Your people leave with moves made, not just discussed.
GoogleAmazonEYBerkshire HathawayAdobeL'Oréal
NPS 81What this solves for your organization.
AI adoption.
Your team bought the tools. Half of them aren't using them. The new hires push back, and they're not wrong. Some of this stuff is confusing. Send It turns adoption into something people play instead of a mandate they quietly ignore.
High performers.
Your best people don't need motivation. They need a bigger game. Send It hands them harder cards and sharper decisions, so they keep leveling up instead of coasting.
Stalled pipelines.
Your pipeline is full of deals that went quiet. Nobody follows up because nobody wants the awkward call. Send It turns the follow-up into the game: the whole room pulls a card, and everybody dials.
The cards your team will play.
Every card is built the same way. The Situation: what's happening in your industry. The Complication: what's already happening inside your company. The Question: the one that forces the answer. You drop the card. The room finds the move.
Try it. Draw a card.
These are examples. Yours get built from research on your company.
Built for your team. Not pulled off a shelf.
No two companies get the same session. Here's how yours gets made.
The interview
We start with a conversation about your team: where they're stuck, what the next 90 days demand, and which moves keep getting avoided.
The research
Then I study your world. Your industry, the trends shaping it, the macro forces pressing on it, your competitive landscape. Nothing generic survives this step.
The cards
I write custom cards around your team's real decisions and build the session around them. When your people draw a card, they're looking at their own work.
Pre-work. Live event. 30-day commitment.
Before
Pre-work
Your team gets a short pre-work exercise that surfaces the decisions they've been sitting on. They walk in already thinking.
During
The live event
60 minutes. It opens with the science and the storytelling: how discernment works, why innovation stalls, what it takes to move. Then the room plays.
After
The 30-day commitment
The session ends; the work doesn't. Your team commits for 30 days. Cards keep coming, moves get tracked, witnesses hold. Every card resolves the same way it does in Terry's 1:1 coaching: sent, or not. If not, we find out why: comfort tax, wrong card, or unclear. Then we fix it. After a while, they don't need the cards. It's just how the team operates.
60 minutes. Here's exactly what happens.
Terry plays first. Then the room plays.
- 0:00-0:10
Terry plays Send It.
"I go first. You might see me drop for 10 push-ups, or call my mom to thank her for a childhood memory. I'm not preaching at anyone. We're all in this."
- 0:10-0:25
The science and the story.
How discernment works, why innovation stalls, what it takes to move.
- 0:25-0:35
Epic thoughts.
Everyone writes down the hardest thing they've already done. You read it back and remember: you're someone who does hard things. Now you're primed.
- 0:35-0:50
Everyone plays.
Cards drawn. Moves named out loud.
- 0:50-1:00
Send it.
Real actions taken live in the room. Can't do it right now? Schedule it on the spot. That counts. Witnesses assigned. The 30-day commitment gets locked in.
They leave with decisions made.
- One real move completed before the session ends.
- One decision made visible to the whole team.
- One witness holding each person to their move.
- A shared language (Hard or Wrong) the team can run without me.
Two ways to bring Send It to your team.
The Team Workshop
I research your company, build custom cards around your team's real decisions, and run the 60-minute session. Interactive, team-size, built for one room.
The Send It Keynote
For all-hands and conferences. The 60-minute keynote version: the test, the cards, the room moving at once.
The scores.
Verizon, remote training.
NPS 79.Host rating 4.5/5. 90% said it was worth their time.
L'Oréal, New York.
NPS 81.9 out of 10 would recommend to a colleague.
"Terry was wise, honest, vulnerable, funny and so captivating. I'm inspired to be better and challenge myself to step out of my comfort zones."
"I could listen to Terry talking for 6 hours straight."
Watch the full Adobe keynote
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Who runs the room.
Terry Rice is a keynote speaker and creator of the Hard or Wrong decision framework. He has designed and delivered trainings for General Assembly since 2015. His keynotes and sessions have been delivered for teams at Google, Amazon, EY, Berkshire Hathaway, Adobe, L'Oréal, Estée Lauder, Levi's, Red Bull, and Walmart. Faculty at NYU for 10+ years. Former Meta and Adobe.
FAQ.
How many people can join a session?
24 is the sweet spot for teams. 4 to 12 works well for leadership. Both can be scaled with pre-work.
Onsite or remote?
Both. Onsite at your office or offsite, or fully remote. The Verizon training ran remote and scored an NPS of 79.
How custom are the cards?
Built from research on your company: your pipeline, your processes, the moves your team keeps avoiding. No generic deck.
How is this different from your keynote?
The keynote moves a room. The workshop moves your team: smaller, interactive, custom cards, and everyone takes a real action before it ends.
What happens after the workshop?
That's when the real program starts: gamified cultural innovation through daily challenges and decision-making. Your team gets a custom deck built for them. For 30 days they keep pulling cards and practicing discernment. We track who is taking the challenges and why anyone isn't. If the cards aren't getting played, that tells us exactly where the next room for improvement is.
Who usually books this?
Sales leaders with stalled pipelines, L&D teams that want training people act on, founders whose team sits on decisions.
Book a call. We'll scope the room and the move.
One conversation. We define the audience, the action, and the right format.
GoogleAmazonEYBerkshire HathawayAdobeL'Oréal
NPS 81