Hosted by Terry Rice and built in partnership with Entrepreneur Magazine
Terry Rice is a biz dev consultant, staff writer at Entrepreneur magazine, adjunct instructor at New York University, and husband and father of four.
Needless to say, he has to make the most of his time – which is why he’s designed this course to be an efficient way to get your new business off the ground in one month.
Define
your service offering by gaining a clear understanding of the work you excel at and enjoy.
Establish
your pricing and promotion strategy based on your revenue goals.
Attract
high paying clients (no cold calling) and optimize your workflow to avoid burnout.
Who Is This Course For?
You’re an experienced professional
who wants to offer services independently so you can do work you love for high-paying clients.
You’re a subject matter expert
who wants to start a business, but needs the clarity and confidence required to become an entrepreneur.
You’re a service provider and
you’re tired of daydreaming about starting a business someday. You want to take action so you can make a LOT more money.
What you’ll get out
of this course
Design a service offering that people will pay good money for
Confidently describe who you are, what you do, and how you help clients.
Create your pricing and promotion strategy
Avoid underselling yourself or struggling to stand out from the crowd.
Develop your personal brand to easily attract clients
Get paid for who you are, not just what you do. You’ll learn how to attract people and organizations that are excited to connect with you. (no cold calling!)
Confidently present and sell your services
Shift from feeling anxious or afraid. Discover how to fully understand your prospect’s challenges so you can clearly present your solution.
Plan your client management process
Effectively deliver on your promises so you can retain clients while also growing through testimonials and referrals.
Optimize your daily schedule and avoid burnout
You won’t be burning the midnight oil or struggling to determine what you accomplished at the end of the day. After taking this course you’ll increase efficiency and avoid burnout.

Meet Terry Rice – Your Instructor
I’m a Business Development Consultant and Journalist at Entrepreneur magazine.
My overall goal is to help entrepreneurs grow their business, save time and make better decisions.
After leaving the corporate world — which included roles at Adobe and Facebook — I started my own business in order to spend more time with my family and have complete control over my revenue potential. Unfortunately, I quickly realized there’s a big difference between being good at your job and being good at running a business.
Frustrated and confused I spent the next 18 months discovering the actions, tools and mindset needed to succeed as a solo entrepreneur. I now share that guidance with other emerging business owners so they can scale their business without sacrificing their health or personal life.
I’m also an instructor at New York University, speak at business development events on behalf of organizations including Amazon and Google, and have been featured as a subject matter expert by Good Morning America.
Outside of that I’m usually playing with my four kids, going to Crossfit or telling really — really — good dad jokes.
My personal philosophy
is to be purpose-driven, prepared, and patient.
Course Curriculum
Welcome
- Introduction
- Course Materials
- Boost Your Confidence
Module
Getting Started: Developing Your Service Offering & Pricing
- Determining Your Zone of Genius
- Defining Your Target Audience
- Determining Your Service Offering – Part 1
- Determining Your Service Offering – Part 2
- Documenting Your Pricing
Module
Getting attention: Personal branding & content creation
- Developing Your Personal Branding Statement
- Crafting Your Story Brand
- Optimizing Your Social Media Profile
- Rapidly Coming Up with Content Ideas
- Creating Social Media Content
Module
Getting Clients: Lead Generation
- The Easiest Way to Get Leads
- Generating Inbound Leads
- Nurturing and Converting Leads
- Outbound Lead Generation
- Landing Speaking and Media Opportunities
- Getting Leads Summary
Module
Getting Paid: Sales Calls and Proposals
- Prepping for Sales Calls
- Five Questions to Ask During Sales Calls
- Templatized Proposals and Following Up
- Getting Paid Summary
Module
Getting It Done: Client Management and Workflow Productivity
- Client Management and Retention
- Landing Testimonials and Referrals
- Setting Goals and Workflow Optimization
Ready to get started?
Enroll now for lifetime access.
Start (or grow) a business with the skills you already have and enjoy in less than 30 days.
After completing the course you will be able to:
Determine your service offering and target audience
Establish your pricing and promotion strategy
Attract qualified leads who want to speak with you (no cold calling)
Navigate sales calls without feeling salesy or desperate
Maximize your revenue, time and productivity
Frequently Asked Questions
When does the course start and finish?
The course is available now and access never expires. It is a completely self-paced course – you decide when you start and when you finish. However, I’ve designed this course so you can complete it in a few hours and start making money within 30 days.
How long do i have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. This means lifetime access to the videos, templates and scripts so you can continue revising your one page business plan as you grow.
What content is included?
In addition to instructional videos you’ll gain access to templates and scripts to accelerate the process of growing your business. By joining you’ll also receive a customizable one page business plan and have a clear understanding of how to package, price and promote your services.
Who is this course for?
Solopreneurs who are just starting their journey, or have experienced some false starts and are looking to up their game. My goal is to simplify the process of building a profitable business so you can take what you learn and apply it, wherever you’re at.
Who is this *not* course for?
This course is all about building a business with your knowledge. As a result it would not be a good fit for entrepreneurs with a physical product.
How did you develop the curriculum?
Instead of guessing what content what you want, I surveyed over 300 current or aspiring solopreneurs to determine what information would allow you to quickly start or enhance a revenue generating one person business.
Enroll Today
Every student receives lifetime access to the course and any future updates. Ready to dive in?