Ready to turn your biggest obstacles into your greatest breakthroughs?
Terry doesn’t teach theory. He teaches systems that work if you work them. Through identity-driven transformation, he helps your audience rebuild who they are, clarify what they want, and take the bold action needed to get there.
Topics
The Identity Reset
You can’t lead through disruption when you’re unclear on who you are.
Your industry is changing. AI is reshaping everything. Leadership is demanding innovation, agility, transformation.
But something’s off.
You’re reacting instead of leading. Chasing trends instead of setting direction. Saying yes to everything because you’re not sure what to say no to.
In this transformative keynote, executive coach, author, and business strategist Terry Rice reveals why so many leaders struggle to lead through disruption, and how identity clarity becomes your competitive advantage.
Through personal stories of loss, reinvention, and rebuilding, he shows why the pressure to innovate often backfires, and how alignment, not speed, drives lasting success.
Drawing from his own journey — from getting fired at Facebook and facing addiction to rebuilding life after unimaginable loss — Terry introduces The Identity Reset, a framework for realignment that begins from the inside out.
Audiences learn how to lead through disruption without losing themselves, make confident decisions when everything is changing, and build teams that innovate from clarity, not chaos. This is emotional intelligence in action — the self-awareness and alignment that separates reactive managers from resonant leaders.
This isn’t about motivation. It’s about meaning.
Because when your identity and actions finally match, success stops feeling like survival and starts feeling like freedom.
THIS PROGRAM IS PERFECT FOR:
- Leaders and teams navigating AI disruption and rapid change
- Executives who need to lead innovation without burning out
- Organizations facing transformation and needing aligned leadership
- Organizations investing in emotional intelligence and self-aware leadership
- Conferences exploring leadership, resilience, and leading through uncertainty
KEY TAKEAWAYS:
- LEAD FROM CLARITY: Learn how to navigate disruption from a foundation of identity, not reaction.
- STOP CHASING TRENDS: Discover how to filter opportunities through who you are, not what everyone else is doing.
- INNOVATE WITH INTENTION: Build systems and lead change from your authentic foundation, not borrowed playbooks.
- LEAD WITH INTEGRITY, NOT IMAGE: Replace perfection with presence and credibility that builds trust.
- BUILD EMOTIONAL INTELLIGENCE: Develop the self-awareness that drives better decisions, stronger relationships, and resilient leadership.
- TURN LOSS INTO LEVERAGE: Transform personal and professional disruption into powerful clarity.
Leaders choose Terry when they need more than inspiration: they need transformation that drives measurable results.
AI Build Day
Your team will ship.
Your team isn’t avoiding AI because they don’t care. They’re avoiding it because they’re afraid. Afraid of breaking something. Afraid of looking stupid. Afraid of a tool they’ve never used before.
No amount of presentations or strategy sessions will fix that. Fear doesn’t respond to information. It responds to experience.
Think of AI Build Day like a flight simulator. Your team won’t build enterprise software. They’ll build simple tools using no-code platforms that anyone can use. My kids do this. The barrier isn’t technical skill. It’s confidence.
By the end of this session, your team will vibe code their first app, agent, or website. They’ll experience what it feels like to learn a new tool under pressure. They’ll generate dozens of real ideas your company could actually implement. And they’ll walk away with confidence that transfers to higher-stakes situations.
The tools they build aren’t the point. The experience of building them is.
THIS PROGRAM IS PERFECT FOR:
- Leadership teams who want to lead AI adoption by example, not by mandate
- Organizations where AI training hasn’t stuck
- Teams who are curious about AI but hesitant to act
- Companies that want confidence and momentum, not just another workshop
HOW THE DAY FLOWS:
- PRE-WORK: Participants complete a short assignment so they arrive ready to engage.
- CONTEXT + DEMO: I set the stage on where AI is headed, then build a working tool live in 15 minutes. Your team realizes: “Wait, that’s it?”
- WARM-UP BUILD: Teams form and build something fun and low-stakes. A travel planner. A gift recommender. Something silly. The goal is getting comfortable before the pressure kicks in.
- REAL CHALLENGE: Now we get practical. Teams brainstorm and build tools that address real problems: Lead Generation, Cost Reduction, or Revenue Growth. They’re still practicing, but practicing on something that matters.
- PRESENTATIONS + AWARDS: Each team demos their tool in 3 minutes. Winners awarded by category. Gamification keeps energy high.
- AFTER: Participants get follow-up resources so the learning sticks.
FORMAT:
- Half-day (4 hours) or full-day (6-8 hours)
- Up to 50 participants
- In-person or virtual
Terry Rice
Speaker Bio:
Terry Rice transforms how leaders and organizations unlock human potential during periods of unprecedented change.
As a former business development leader at Meta and Adobe, Terry witnessed firsthand why some professionals accelerate under pressure while others plateau. His breakthrough came after rebuilding his own career from complete crisis: developing the systematic approach to identity-driven performance that now drives results for Fortune 500 teams and scaling entrepreneurs alike.
Terry’s methodology combines behavioral psychology with business strategy, creating measurable shifts in how leaders think, communicate, and execute. His signature framework has been implemented by organizations and individual leaders seeking to maximize performance, accelerate innovation cycles, and build resilient leadership capabilities.
Trusted by Google, Amazon, EY, Berkshire Hathaway, and other industry leaders, Terry delivers high-impact experiences that generate immediate behavioral change and lasting transformation. His approach goes beyond motivation: it rewires how people show up, think strategically, and lead authentically.
Terry teaches at General Assembly, contributes to Entrepreneur.com, and has been featured on platforms including Good Morning America and SXSW. His work bridges the gap between individual development and organizational performance, making him the go-to speaker for companies and leaders serious about unleashing their competitive edge.
Beyond Keynotes
The keynote is just the beginning. I design and deliver ongoing training programs that embed The Identity Reset framework into your organization with measurable progress tracking.
What I create:
- Multi-session workshop series for leadership teams
- Custom curriculum for professional development programs
- Department-specific training on decision-making and alignment
- Executive cohort programs for sustained transformation
- 1:1 coaching for executives navigating major transitions
- Train-the-trainer programs to scale the methodology internally
Who I’ve designed for:
As an educator at NYU for 10+ years, I’ve created and delivered corporate training programs for Estee Lauder, L’Oreal, Levi’s, Red Bull, Walmart, and the University of Buffalo School of Management.
Whether you need a 90-day leadership program, quarterly workshops for high performers, executive coaching, or custom training that addresses your organization’s specific challenges, I’ll design it, deliver it, and track measurable progress throughout implementation.
“Terry Rice delivered a powerful presentation … He’s an engaging presenter who speaks with the crowd, not at them. Terry shared real experiences from his career, offering valuable insights on how others can enhance their mindset. He even went above and beyond by helping to secure additional speakers for the event.”
Michael Gewirtzman
Global VP of Programming at Advertising Week
“Terry is outstanding on stage, mixing humor with smart and actionable insights that left the crowd intimately engaged with his presentation.”
Alex Bocher
Online Communications Manager, Ketchum PR
Terry was the opening keynote to the Craft + Commerce Conference. This was THE message | needed to hear! He reminded us about our value and gave practical and realistic advice for all creators! As an Event Planner and Conference Connoisseur – I highly recommend bringing Terry to your next event!
Vanessa Tharp
Educator, Event and Project Management, Facilitator & Accountability Coach
