Turn your expertise into corporate contracts.
Scale Up: The B2B Playbook for Creators is a step-by-step framework to position, pitch, and close 5- and 6-figure corporate contracts.
Business Consultant, Keynote Speaker, Author, Entrepreneur magazine Expert-in-Residence
Tired of the course sales hustle?
You put your heart into creating an amazing course—only to sell it one by one to individual buyers who hesitate over price, wait for discounts, or never buy at all.
- You’re constantly launching, marketing, and chasing sales.
- The effort feels like a full-time job (but without full-time pay).
- You know your course delivers real value, but scaling it? That’s a struggle.
What if, instead of convincing one person at a time to buy your course…
You landed one deal that paid you five or six figures upfront?
The hard truth: Selling one seat at a time is holding you back.
While you’re spending hours chasing individual sales, companies are out there with massive training budgets looking for exactly what you offer.
But most creators never tap into this market because they don’t know how.
When you know how to position, pitch, and close corporate deals, you can…
License your course to businesses and organizations that train their teams.
Close one deal that earns you more than 100+ individual sales combined.
Get paid upfront instead of chasing one-off purchases.
THIS is how experts scale without burnout. And it’s exactly what you’ll learn inside…
Scale Up: The B2B Playbook for Creators
This FREE course helps you package, pitch, and sell your course to corporate buyers.
Get the exact system I use to land 5- and 6-figure B2B training deals.
Inside, you’ll learn how to identify the right corporate buyers, pitch and close deals, structure licensing agreements, and confidently price and negotiate corporate contracts.
If you’re ready to stop grinding for small sales and start securing big wins with corporate clients, this course is for you.
“Terry is an amazing educator and digital marketer. His courses are concise, detailed, and immediately applicable. He is one of the few who can make complex topics comprehensible (and fun!)
I would recommend Terry any day!”
Sarah Maibach
Meet Your Instructor
I’m Terry Rice, a high-performance coach to entrepreneurs, keynote speaker, and contributor at Entrepreneur magazine. After working at major tech companies like Adobe and Meta, I use my real-world experience to help entrepreneurs and creators take their businesses to the next level.
Just like you, I used to hustle selling courses one-by-one. It was exhausting and unsustainable.
Then, I discovered a smarter way to scale—by selling to corporations instead of individuals.
Now, I’m giving you the exact same system I used to land profitable licensing deals with corporate clients. In Scale Up, we go beyond just strategy. You’ll get practical steps and action items you can take to package, pitch, and sell your course to corporations.
Because your expertise is invaluable, and you deserve to reach more people and make more money
My personal philosophy
is to be purpose-driven, prepared, and patient.
“Terry has a way of cutting to the chase, streamlining and organizing the information he teaches, and helping you move forward. He’s clear about what he will deliver, and then delivers even more than that. I enjoy learning from him!”
Susan Eckert
Inside the Course
Scale Up gives you the complete system to position, pitch, and sell your course to corporate buyers.
Module 1:
Create Courses with Intention
- Identifying Your Dream Clients
- Market Research on Course Demand
- Drafting Your Course Outline
- Crafting Your Positioning Statement
Module 2:
Pitch Your Services
- Crafting a Compelling Story
- Tailoring Your Pitches to Different Corporations
- Designing a Pitch Deck That Sells
- Presenting Your Pitch with Confidence
Module 3:
Master Business Development
- Building a Corporate Lead List
- Crafting Engaging Outreach Messages
- Developing a Follow-Up Sequence
- Leveraging LinkedIn for Warm Outreach
Module 4:
Seal the Deal
- Setting Terms That Benefit Both Sides
- Pricing Your Corporate Packages
- Navigating Negotiations with Confidence
- Drafting Contracts That Close Deals
Stop the cycle of feast-or-famine.
If you keep relying on individual sales, you’ll stay stuck in the cycle of feast-or-famine, which is a fast track to burnout.
The sooner you start learning how to license your courses to corporate buyers, the sooner you’ll be about to start landing big wins that scale your course business without adding hours to your calendar.
No B2B experience? No worries.
I know selling to corporations may feel a bit out of your comfort zone right now. But I’m giving you everything you need to start selling your courses to corporate buyers—no B2B sales experience necessary.
With my step-by-step playbook, you get clear action steps so you know exactly what to do and how to do it. All you need is a willingness to learn.
What You’ll Learn
After completing Scale Up, you’ll know exactly how to:
Identify the right businesses for your course
Position your course as a high-value solution
Pitch and close corporate deals
Structure terms, pricing, and contracts
This course is for you if…
- You’re a course creator, coach, or consultant who wants to scale without more launches.
- You’re tired of one-off sales and want a repeatable way to earn more.
- You have a course or training that could benefit corporate teams.
- You love the idea of getting paid upfront instead of waiting on slow sales.
- You want a step-by-step system to land five- and six-figure licensing deals.
Frequently Asked Questions
I don’t have a course yet. Will this still benefit me?
Yes! This course will help you design your initial course with corporate clients in mind so you start with the right foundation.
You’ll learn how to do market research to make sure you’re creating a course corporate companies want. And we’ll cover how to structure and outline your course for corporate appeal.
How much does this cost?
The course is 100% free. No catch. Just actionable strategies to help you start landing corporate deals.
How long will this take to implement?
The course is designed for you to move at your own pace. Videos for each lesson are between 5-10 minutes long, but plan to spend a few hours completing the action items so you can implement what you learn.
If you’re really motivated, you could be pitching corporate clients in just a few weeks!
What if I’m not a natural sales person?
You don’t need to be. I’ve designed this system for creators, not salespeople. Inside Scale Up, you’ll learn exactly how to pitch your course, structure deals, and negotiate pricing with confidence.
Is this only for certain types of courses?
While some topics naturally align with corporate training needs (leadership, productivity, communication, etc.), nearly any expertise can be positioned for the right corporate audience. We’ll show you how inside Scale Up.
You can keep hustling for small sales… Or you can Scale Up.
Instead of grinding for small wins, why not secure bigger, long-term deals with corporations?
Scale Up shows you exactly how to package and position your course for corporate buyers with step-by-step guidance on pitching and closing licensing deals.
It’s time to start earning more without working harder.
