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You ever notice how we default to the hardest path?

When I first started my business, I joined the Brooklyn Chamber of Commerce.

Part of me was in it for the networking. Part of me just wanted to feel like an “official business.”

But what I really wanted? Clients.

So I did what I thought I was supposed to do. I spent two weeks cold emailing 400 local business owners from the chamber directory.

The result? One response. One tiny project. $100 earned.

For two weeks of work.

Not exactly the entrepreneurial dream.

The Golden Link

Then, I tried something crazy simple.

Instead of cold emailing business owners, I emailed the Chamber itself and asked:

“Would you be interested in me doing a free digital marketing workshop for your members?”

They said yes immediately. They promoted it to their entire database. They gave me instant credibility.

The result? Two new clients. $4,000 in revenue. In a fraction of the time.

That’s when I discovered what I now call “The Golden Link”, organizations that already have access to your audience and can become partners when you provide value first.

Why This Works So Much Better

Cold outreach puts you in the position of asking for something.

But when you offer to speak or teach, you’re giving something valuable.

More importantly, you’re leveraging:

• An existing relationship with your audience
• The organization’s credibility
• A one-to-many approach instead of one-to-one

The best part? You can do this remotely, from anywhere. No geographical limitations.

Your Turn: Find Your Golden Link

What organizations have access to your ideal clients?

• Public libraries
• Chambers of commerce
• Professional associations
• Colleges and universities
• Companies that make tools your audience uses
• Niche membership communities

Pick one and ask yourself: “What valuable topic could I present to their audience that showcases my expertise?”

Create a compelling talk title, key takeaways, and a brief description. Then make your pitch.

The people who get this right don’t just grow faster, they skip the cold outreach grind entirely.

Want to Master This Approach?

If you’re ready to ditch cold calling for good and leverage speaking opportunities to attract high-quality clients, I can help.

My AI-powered coaching program will guide you through exactly how to:

• Craft irresistible speaking topics
• Find the right organizations
• Make pitches they can’t refuse
• Convert audience members into clients

Your Key Takeaway

The fastest way to grow is by partnering with someone who already has access to your audience and then sharing how you can help. 

When you stop chasing individual prospects and start collaborating with organizations that trust you, everything changes.

Take it easy,

Terry

PS: Cold calling isn’t just inefficient, it’s also soul-crushing. If you’ve been grinding through outreach with little to show for it, there’s a better way. Book a call to learn how I can help you get in front of your ideal clients without the rejection cycle.

Find me on Linke​dIn, YouTube, Instagram, or book a 1:1 call.

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